So as you may know, I just got back from working at NAB, the National Association of Broadcasters convention. I was there for two days, and worked two morning shifts in the Apple booth. The rest of the day I had free time to wander around the show floor, but I actually spent most of my time back in the Apple booth, watching the demo presentations and trying out the new apps. Here’s a quick summary of what caught my eye:
Both of my shifts were spent demonstrating Final Cut Pro HD. I had to fake my way through a few things, because I work primarily on Final Cut Express, but overall I think I was able to show the product off really well. The HD support is excellent, from 720p24 all the way up to 1080i60. You could even play back HD video from a Powerbook hard drive, which is an impressive feat considering the video bandwidth. On the dual-processor 2Ghz G5, it can run four HD streams simultaneously in real time. But overall, the product pretty much sells itself. I was especially pleased by all of the people who stopped by raving about how great the product is. You can get a top-of-the-line G5, a 23-inch Apple Cinema HD Display, and the Final Cut Pro HD software for $6000. For a full HD editing system, that is an amazing deal.
Motion was the application that impressed me the most. It’s a little difficult understand the full scope of the program without actually seeing it, but I’ll try to explain it. Basically, it’s a full-motion animation and titling application, with behavioral animation and real-time previewing. So for example, you could set the title text for your movie, then apply a Fade In behavior, use Throw to have the text get thrown in from offscreen, then have another object come in and knock the letters away using real-world physics and simulated gravity. Or you could easily create a field of butterflies that constantly fly around another object. Then you change the color of some of the butterflies, add a Glow filter to others, maybe add a Blur effect…and you can do all this in real-time, while the butterflies are continuously flying around. It is really spectacular, and you should see it. Motion is expected to ship this summer.
Even if you don’t know what Shake is, you have definitely seen movies that used the software. In fact, the last seven Academy Award winners for Best Visual Effects were all made with Shake. (For the record, the movies were Titanic, What Dreams May Come, The Matrix, Gladiator, and all three Lord of the Rings movies, The Fellowship of the Ring, The Two Towers, and The Return of the King.) Again, look at the web page to get more details, but basically Shake is a compositing program that can handle movie-resolution projects. They did a demo at the show using plates from a scene in Return of the King: They started with a 4K (4000 lines of resolution) background plate of Mordor, added in an animation of the Eye of Sauron, punched up the glow on the top of the volcano, added smoke effects, model shots of the two main gates, and animated orcs on the gates. Then, they composited in lots of 2K plates of actors in orc costumes, shot against a blue screen, which were then matted out, color corrected, and placed in the scene. To fill out the back of the crowd, they had tons of shots of computer-generated orcs and trolls that were all composited together, along with rotoscoped outlines and a height map that was used to put in additional dust and haze effects. Then all of the elements were color corrected and adjusted to fit in the film frame. If you have any interest in film effects at all, it was a beautiful sight to behold. I even recorded the demo on video, so I will be able to show it to all of my friends.
I actually didn’t spend much time looking at DVD Studio Pro, and I don’t know many of the new features that were added for this release. The only one I can remember offhand is the graphical display of your DVD layout. They did show a full workflow demonstration, where a video was edited in Final Cut Pro HD, titles were added with LiveType and Motion, music was added with Logic Pro, then everything was output to Compressor to prepare it for DVD, then those files were imported into DVD Studio Pro where addition menu effects were added using Motion, and then the entire project was burned to a DVD. And this all took place in about a half hour, maybe less. It was truly a wonder to behold. I haven’t begun to scratch the surface of what DVD Studio Pro can do, but it really is easy to use and extremely powerful. I hope I can get many more chances to use it in the future.