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All You Need is Apple

Okay, the birthday hoopla can wait: This news is too big to wait.

Contrary to what some people may have thought, the unthinkable has occurred: Apple has reached a new agreement with Apple Corps over the use of the “Apple” name. Specifically (and surprisingly), Apple Inc. (formerly Apple Computer Inc.) will own all trademarks related to “Apple,” and will license (or “licence”) certain of those trademarks back to Apple Corps. Additionally, each party will bear its own legal costs.

To be fair, some may have predicted this turn of events, and the question of legal costs may in fact have spurred negotiation talks. But in any case, a long legal battle has come to an end, and I think everyone is better off because of it.

Now to get the rights to the Beatles back catalog….

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This page contains a single entry from the blog posted on February 5, 2007 at 2:32 PM.

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