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E3 2006: Sounds Like “We”

I know it’s two weeks early, but this is breaking videogame news, so I’m counting it in the first of the E3 2006 news reports. The new console from Nintendo has been known by its code name, the Revolution, for some time. However, Nintendo have now provided its official name:

Wii

Yes, Wii. Sounds like “we.” Here’s the information from the official site:

Introducing Wii.

As in “we.”

While the code-name “Revolution” expressed our direction, Wii represents the answer.

Wii will break down that wall that separates video game players from everybody else.

Wii will put people more in touch with their games—and each other. But you’re probably asking: What does the name mean?

Wii sounds like “we,” which emphasizes this console is for everyone.

Wii can easily be remembered by people around the world, no matter what language they speak. No confusion. No need to abbreviate. Just Wii.

Wii has a distinctive “ii” spelling that symbolizes both the unique controllers and the image of people gathering to play.

And Wii, as a name and a console, brings something revolutionary to the world of video games that sets it apart from the crowd.

So that’s Wii. But now Nintendo needs you.

Because, it’s really not about you or me.

It’s about Wii.

And together, Wii will change everything.

At the very least, I’m intrigued. I’m not sure what the ad campaign is going to be though. “I can’t do my homework now Mom; I gotta Wii.”

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This page contains a single entry from the blog posted on April 27, 2006 at 10:36 AM.

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